Category Archives: Web

Social Media – When should you Tweet or post in Facebook?

Social Media, Web,

One of the important decisions that will impact the optimum utilisation of social media marketing for firms(or even in personal lives) is the “timing” of the tweets, posts, etc. In an article in Fast Company, Belle Beth Cooper, shares some very interesting insights. The study covers Facebook, Twitter and email newsletter. But unfortunately, LinkedIn was not part of the study(At our company, we use only LinkedIn and email newsletters, and I personally am not convinced about the effectiveness of FB or Twitter for our B2B services).

In one of the studies, the respondents were asked about engagement levels and the following was the result.

(Source: Argyle Social)

The difference in engagement in B2B and B2C settings for Twitter and Facebook clearly varied.

The article also has several other insights like – when do people engage most with social media? Early mornings? Lunch time? Evenings? Weekdays? Weekends? Here is one more interesting chart.

If you are a practitioner of social media marketing or are just curious, you find this article very useful. Read on here.

Errors 403,404,405,…..

Technology, Web

As I sat to write a blog on 14th August, I could not open or login to this blog. Each time I tried to open the site, I got this message – “403 Forbidden – You don’t have permission to access [directory] on this server“.

I was worried if the site has been hacked by someone, but soon I understood that there was some problem with the server. After some interactions with a friend who is hosting this site, I decided to move the site to another server. Luckily, it worked. I am able to login now and blog. But only problem was that the entire process of shifting to another server took about a week.

Since I am a “web technology illiterate”, I decided to find out what this 403 is and what other numbers do I need to know. As I googled, I was taken to Wikipedia(where else?!!), where there is a good summary of all types of HTTP status codes. To my surprise, I understood that there are 5 groups of codes, and each group starting with the numbers 1 to 5. It was an interesting read, but with no specific insight. If you are interested in knowing more about it, click here.

Next time an error code pops up, I know where to look for an answer.

Search Engine Optimization – A History

Social Media, Technology, Web,

Having worked in a highly web-oriented company before I ventured on my own, I had heard a lot about SEO and how to build a brand and generate leads through SEO. I have always been sceptical about the long term sustainability of using SEO without having good content. (Seth Godin’s blog on the problems with SEO is here). Irrespective of my scepticism, it was quite interesting to go through the History of CEO, as presented by HubSpot. It confirms what my take on SEO is – it is all about content.

The presentation by HubSpot is given below.