Some of the iconic CEOs – Steve Jobs, Jeff Bezos – are known for their obsession for exceeding customer expectations. How about Disney? Since I had never had been a Disney theme park, nor had any ” Moments of Truth” at Disney, I did not know that Disney is also famous for its extraordinary customer service. But thanks to Ron Baker, Founder of VeraSage Institute, I learned so much about excellence in customer service. Ron posted a series of 3 articles in LinkedIn, and I found each of them remarkable and insightful. I am sharing the articles below.