Tag Archives: Facebook

Social Media – When should you Tweet or post in Facebook?

Social Media, Web,

One of the important decisions that will impact the optimum utilisation of social media marketing for firms(or even in personal lives) is the “timing” of the tweets, posts, etc. In an article in Fast Company, Belle Beth Cooper, shares some very interesting insights. The study covers Facebook, Twitter and email newsletter. But unfortunately, LinkedIn was not part of the study(At our company, we use only LinkedIn and email newsletters, and I personally am not convinced about the effectiveness of FB or Twitter for our B2B services).

In one of the studies, the respondents were asked about engagement levels and the following was the result.

(Source: Argyle Social)

The difference in engagement in B2B and B2C settings for Twitter and Facebook clearly varied.

The article also has several other insights like – when do people engage most with social media? Early mornings? Lunch time? Evenings? Weekdays? Weekends? Here is one more interesting chart.

If you are a practitioner of social media marketing or are just curious, you find this article very useful. Read on here.

Why is LinkedIn the most popular social media platform for Fortune 500 CEOs?

Social Media, Technology, , , ,

Only 32% of the F500 CEOs have some form of social media presence(LinkedIn, Twitter, Facebook and Google+). Of these, LinkedIn is not only the most popular(140 CEOs are on LinkedIn), but also added more number of CEOs to its list compared to the previous year. This is based on the annual study by CEO.com and DOMO. The picture below is self-explanatory.

This prompted a very interesting question from a friend and industry colleague – “28% of Fortune 500 CEOs have ‘presence’ on LinkedIn. But, why shun other social media platforms (Tw, FB, G+ etc.)? “

My take on this was “Serious business discussions, professional networking and idea sharing happen mostly in LinkedIn. Facebook is strictly for personal networking(at least for me). Twitter is too noisy, and it is very difficult to cut through the clutter. G+ is promising(and it has been that way for some time), but does not have critical mass.. For me, LinkedIn wins hands down when it comes to work related stuff. Perhaps most CEOs feel the same?”.

The report had this to say about LinkedIn “The way CEOs are using LinkedIn is changing, and that is partl ydue to the “Influencer” program on LinkedIn Today, which has CEOs lining up to be seen as part of this prestigious club of experts. Here are four Fortune 500 CEOs who rank as LinkedIn Influencers – Meg Whitman, Jamie Dimon, Jeff Immelt, John Donahoe. “

Which social media platform do you prefer?

PS: The study can be downloaded here.

R.I.P, Email?

Technology, , , , , , ,

Over the past few weeks, I started to notice something unusual. I haven’t been getting much emails in my inbox(gmail and yahoo) from my friends. Most of the emails I got were newsletters or alerts related to some payments.Soon I realised that this has been the case for quite a long time. Did it mean that, in this era of constant connectivity, I was rarely communicating with anyone? That didn’t sound right.

As I pondered over this, I realised that my friends and I rarely use emails anymore, but communicate through other means – google talk, Yahoo and Facebook chat, Orkut scraps and Facebook wall posts, Linkedin and Facebook messaging, not to forget Twitter. Does it all mean that the dominiant era of personal emails is over? Is the email, which was such a novelty only 10 years back, already facing obsolescence?

Wall Street Journal(WSJ) thinks so. In a recent article, WSJ declares that ” Email has had a good run as king of communications. But its reign is over. ” The article talks about the easier and faster means of communication and how these are impacting email. It also compares the communication by “emails” and that by Google “Wave“. The article asks the question whether the faster means of communication is saving us time. It ends like this –

” You can argue that because we have more ways to send more messages, we spend more time doing it. That may make us more productive, but it may not. We get lured into wasting time, telling our bosses we are looking into something, instead of just doing it, for example. And we will no doubt waste time communicating stuff that isn’t meaningful, maybe at the expense of more meaningful communication. Such as, say, talking to somebody in person.” How true!!!

So, will we soon see the death of personal emails? Will we one day say “Email, the dinosaur”? Quite possible.

PS: I came across this media count that shows the dynamism of the social web.