Having worked in a highly web-oriented company before I ventured on my own, I had heard a lot about SEO and how to build a brand and generate leads through SEO. I have always been sceptical about the long term sustainability of using SEO without having good content. (Seth Godin’s blog on the problems with SEO is here). Irrespective of my scepticism, it was quite interesting to go through the History of CEO, as presented by HubSpot. It confirms what my take on SEO is – it is all about content.

The presentation by HubSpot is given below.